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Saint Francis Wins 21 Show-Me Excellence State Marketing Awards

June 30, 2014

Saint Francis Medical Center won 21 Show-Me Excellence awards for excellence in healthcare marketing – more than any other single hospital in the state – from the Missouri Association for Healthcare Public Relations and Marketing (MAHPRM).

This statewide honor recognizes an institution’s efforts to educate and inform the community about health-related issues and services. The awards also acknowledge superb quality in advertising, marketing and public relations projects produced by hospitals and healthcare systems throughout Missouri. MAHPRM announced the awards at its annual Summer Forum in Osage Beach, Mo., on June 19.

Saint Francis’ Show-Me Excellence awards include:

Eight first-place awards

  • “What do you have to lose?” Campaign (Category: Advertising – Print)
  • Pink Up Cape 2013 Outdoor Campaign (Category: Advertising – Outdoor)
  • Center for Joint Replacement and Revision Direct Mail (Category: Direct Mail)
  • GroupMD Introduction (Category: Physician Relations/Communications Projects)
  • Foundation Annual Report 2013 (Category: Annual Reports)
  • Services to Business Newsletter (Category: External Publications/Routine – Electronic)
  • 2014 Calendar (Category: Photography)
  • Weight Loss Solutions Testimonials (Category: Video)

Eight second-place awards

  • Call Center Radio Campaign (Category: Advertising – Radio)
  • Children’s Emergency Department Direct Mail (Category: Direct Mail)
  • Computerized Physician Order Entry Rollout (Category: Employee Communications Projects)
  • Website ( Redesign (Category: Websites)
  • Dr. Trueblood Retirement Celebration Invitation (Category: Physician Relations/Communications Projects)
  • PowerLine Employee Newsletter (Category: Internal Publications/Routine – Printed)
  • Primary Care Services Kit (Special Purpose Publications)
  • Preventing Surgical Site Infections DVD (Category: Video)

Five third-place awards

  • Cleveland Clinic Affiliation Campaign (Category: Advertising – Print)
  • Employee Mobile Alert System Introduction (Category: Employee Communications Projects)
  • Pink Up Cape 2013 Social Media (Category: Social/Interactive Media)
  • Healthcare System Annual Report (Category: Annual Reports)
  • Cleveland Clinic Affiliation Announcement (Category: Media Relations Activity or Program)

MAHPRM was formed in 1978 as an affiliated organization of the Missouri Hospital Association (MHA) and an affiliated chapter of the Society for Healthcare Strategy & Market Development. The organization is governed by a board of directors consisting of a representative from each of the six districts in Missouri. Activities are coordinated through the MHA office in Jefferson City.

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